Six Tips for Mobile Marketing to Engage Customers

People love their smartphones. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones. Eighty-three percent of American adults own a cell phone, and...

Is Your Business A Lifelong Learner?

Adaptation is a buzzword in the business community because it grapples with the fact that the only thing predictable in life is change. Adaptation turns upon a simple question: Can your business learn from external events? A young business succeeds because of its...